Victoria’s Secret PINK
by: RedSquirrel Tuesday, Jun 17, 2008
Victoria’s Secret Pink line is launching a new collection targeting college students called VS Pink Collegiate Collection. 21 year old Behati Prinsloo is the face of the new collection. Pink consists of sweatpants, hoodies, panties, T-shirts and totes co-branded with college logos. The collection start selling on Friday online at victoriassecret.com.
The VS Pink Collegiate Collection will also hit 375 Victoria’s Secret stores near college/university campuses, VS catalogues, in various campus bookstores and Pink stores starting July 1st.
From the official site:
"Initially, 33 universities from across the country, even Harvard, were picked for Pink, based on their regional appeal and large student and alumni populations. Other institutions going Pink include University of Alabama, UC Berkeley, Boston College, Texas A&M, the University of Arkansas, University of Miami and University of Oregon."
I think VS is really smart going after that age group, as long as they price the line accordingly.
2 Replies
The collection will do great. It will appeal to high school and college age students. I like the regional marketing of the line as well.
Do we need to see more college age women in ugly looking sweatpants? Even if you call them yoga pants, they are still icky.